MJ Gonzales │ExecutiveChronicles.com
The emergence online publishing is definitely good news for all business owners. They have more choices and innovative alternatives for their marketing campaigns. However even though more companies are utilizing internet to their advantage, some are still unaware or doubting about the power digital content marketing.
Do you want to be searchable? Images, audios and videos can be enticing forms of online content, but they’re not searchable unless you put tags and write descriptions about them. If you consistently blog about your products and services, information about your business is indexable for search engines such as Google, Yahoo, and Bing. Indexable could mean your contents are searchable for your potential clients.
It is good that you have your own business website and social media accounts, but other than these you can also resort to guest posting and publish your information on other reputable sites like Trade & Travel Journal and Negosentro.
Do you want to extend your promotional campaigns? One edge of online publishing or digital marketing is you’re ultimately in control of your whole content. Sometimes this problem with traditional media because they tend to limit space (print and outdoor) and running time (broadcast). So unless you’re willing to shell out big amount money for extra mileage, you’re campaign would be limited possibly to a-1/4 page size that would only publish for a month-long or a 30-seconder TV ad.
What if you have a new product to launch that is different from the leading brands? On your website or your partner online publisher’s site, you can dictate what to include in the article and the good news is it will stay in the cyberspace 24/7 or possibly for uncountable years. Another angle here is if you want to publish your statement unedited for clarification and to avoid misinterpretation.
Do you want to reach wider audience? If you’re active internet user, it’s possible you read and watch contents created by foreigners. Let’s reverse the role, imagine that you’re business reaches potential clients or business partners here and abroad because of online contents about you.