Who is the Filipino?
by Nicole Lantin
To know your target audience requires going deeper into their hearts and souls. Who really purchase your brand? Who really is the...
3 things to consider to become a successful blogger
By: Irene Tria | Trade & Travel Journal
"Blog" is an abbreviated version of "weblog," which is a term used to describe websites that maintain...
3 Factors Why You Should Do Digital Content Publishing
MJ Gonzales │ExecutiveChronicles.com
The emergence online publishing is definitely good news for all business owners. They have more choices and innovative alternatives for their marketing...
How you can rise above good customer service and offer a compelling customer experience
By Denise Lee Yohn |
Customer experience is the new battlefield where the war for customers’ dollars and devotion is fought. And yet so many...
Passion Beyond Recognition — Success from a Legend’s Perspective
The Agora Awards, hosted by the Philippine Marketing Association (PMA), ushers its 36th anniversary through a showcase of another breakthrough in the marketing industry—The...
Why You Need to Do Mobile Marketing Now?
MJ Gonzales │ Trade & Travel Journal.com
Who said small ones cannot emerge into giants someday? Perhaps this is one of the ideas running in...
Does Youtube beats Facebook, TV already in Video Advertising?
Not all are keen on reading, particularly lengthy materials, but everyone loves to watch videos. Perhaps it’s also one of the reasons that even...
Contagious: Why Things Catch On
MANILA – Why do some products, ideas, and behaviors are talked about and become popular? Why are some stories and rumors more interesting and...
Past Agora Advocacy Marketing awardee highlights need for corporate social responsibility
A company’s reputation is built on several cornerstones. More than integrity and a good record, another factor that shapes its identity is its dedication...
The Role of Social Media in Today’s Leadership Culture
By Ana Margarita Olar, Executivechronicles.com
Social media brought new opportunities to converse, gather knowledge and build relationships but executives’ sees it as another platform to...
