TTJ | HSMA Launches September Online Sale 2025: Exclusive Hotel and Travel Deals Nationwide | The Hotel Sales and Marketing Association (HSMA) proudly announces the return of the September Online Sale (SOS) 2025, the country’s premier online travel fair happening from September 1–30, 2025. Now in its 6th year, SOS brings together nearly 100 participating hotels and resorts nationwide, offering discounts of up to 80% on accommodations, dining, leisure, and wellness packages.
With the theme “Discover the Best Stays in the Philippines,” SOS 2025 supports the Department of Tourism’s flagship campaign Love the Philippines by encouraging Filipinos to explore local destinations while enjoying world-class hospitality at unbeatable rates.
Unlike traditional travel fairs, SOS provides the convenience of a month-long online platform at www.hsma.org.ph/sos, allowing travelers to browse and book at their own pace. Vouchers are valid until 2026 and 2027, giving buyers flexibility in planning their getaways.
Unmatched Variety of Offers:
City Escapes – Staycations in Makati, Manila, Pasig, Quezon City, Alabang, BGC, Pasay, and Parañaque starting at ₱2,800 per night.
North & South Luzon – Resorts in Tagaytay, Batangas, Baguio, and Rizal with up to 63% discounts.
Island Destinations – Boracay, Palawan, Cebu, Bohol, Iloilo, and Davao packages featuring family suites, spa credits, halal-friendly stays, and island tours.
Special Packages – Pet-friendly rooms, wellness retreats, family bundles, and Muslim-friendly dining with extended validity.
Since its launch in 2020, SOS has generated over ₱122.5 million in sales, cementing its role as a trusted driver of domestic tourism and a platform where Filipinos find both affordability and quality.
“SOS provides a relaxed, flexible, and accessible booking experience that puts travelers first,” said Ma. Celeste Romualdo, HSMA Project Head. “With exclusive deals from nearly 100 hotels, this year’s sale is our strongest yet.”
Travelers are encouraged to mark their calendars and take advantage of these exclusive offers starting September 1, 2025. For the complete lineup of deals, visit www.hsma.org.ph/sos.
