TradeTravelJournal.com | Top 6 Ways a Printing Service Partner Can Help Your Start-Up Succeed | Starting a business is not an easy task. It requires plenty of skills and hard work, not to mention a significant amount of financial capital. Still, becoming a businessman is arguably the best option for people who are seeking financial stability.
When launching a start-up, you have to deal with many things, including marketing and public relations. In this aspect, you might be thinking that buying a couple of printers would suffice in producing flyers, calling cards, and other necessary paraphernalia to promote your business.
However, if you’re planning to target a bigger market, you should consider teaming up with a printing service provider. Print services cover both pre-production and the actual production stages of marketing materials. In some cases, they also offer after-sales services to make your experience more worthwhile.
To help you make the right decision regarding this aspect of your business, here are six ways a printing service partner can help your start-up succeed in a highly competitive market:
They offer quick and reliable printing
When you’re just starting out, there is a good chance that you would need a ton of business cards to let potential customers know about how they can contact you. This is where printing services come in.
With urgent business card printing services, you can get your hands on hundreds of cards to distribute to your prospects and potential business partners. Plus, you won’t need to worry about the layout and your calling card’s overall look as most printing companies offer layout and design in their services as well.
They help lower your mass production costs
Printing paperwork is probably the most basic fact of life in almost every company. In some cases, you might even need to mass-produce forms, brochures, letterheads, flyers, receipts, and all other printed materials necessary for different aspects of the business. Print services can help keep your company operations going smoothly by dealing with the production.
Aside from taking a load off your employees’ to-do lists, your printing service partner can also offer reduced rates for printing compared to buying, installing, and managing a fleet of printers. For the latter, you would need to spend on supplies such as paper and ink, not to mention the wages for people who would be doing the printing.
After adding all of these up, you will find that the final cost of mass-producing printed materials would be a lot lower with a printing partner compared to in-house production.
They provide creative graphic design
To ensure that marketing paraphernalia would effectively engage prospective clients, it has to be well-made and designed by a professional. And what better way to do this than to seek help from your printing partner?
Although not all printing companies offer this service, some provide graphic design to help companies create logos and other graphics that can be used for brand development. They also do the layout of flyers, roll-up banners, and other tools to make your marketing work.
While there are those that use templates or ready-made layouts, some can customize designs for your specific needs. Others even work outside the box through other forms of marketing paraphernalia like T-shirts, mugs, and even large-scale print.
They help improve your public image
A company’s public image is most crucial for business success, particularly in sales and networking. This is because a company’s reputation – or how the public perceives it – can affect whether potential customers and partners would decide to work with it.
To give your company an upstanding and professional image, you should seek out a reliable printing partner that will help you utilize your resources well while attracting people to work with you.
In this digital age, it may be tempting to focus all your resources on digital marketing. However, recent studies and surveys have proven that print still works.
Based on a recent survey, most consumers place their trust more on print media compared to other channels. This means that printed ads are generally perceived to be more credible, and people are more likely to make purchases based on them. Research also shows that the lead conversion rate for direct mail advertisements is nearly 80 percent.
For boosted brand awareness, combine your print and digital marketing efforts into one super brand marketing strategy. You’ll be surprised at how much your lead conversion rates would increase with these two tactics working hand-in-hand for your start-up.
They help boost your customer outreach results
Although personal printing work can indeed be cheaper, commercial printing services can provide results with better quality. This, according to experts, is more likely to reach more customers since customers see it as a sign of credibility, reliability, and quality of service.
They enable you to make effective use of time and money
When you’re running a business, you’ll want to invest your time and money wisely. Printing services can help yield a better return on investment as they offer high-quality results at much lower costs (see item no. 2).
Aside from that, these companies also make it possible for you and your team to focus your efforts on improving other aspects of your business, like customer service and operational processes.
Team Up for Success
Business partnerships are invaluable in business success. Boost your start-up’s chance to triumph in the market by teaming up with the best print services provider in your location.
Michael Gribben specializes in Marketing and Product Development at King Printers Co. Ltd in Osaka, Japan and is the spokesperson for Print Arabia, the first Japanese online printing company in Dubai, UAE. Print Arabia offers hassle-free offset and digital printing, as well as large format, novelty and T-shirt printing services.