TradeTravelJournal | Top 7 localized methods to market your summer trips as a travel agent | If you’re a travel agent, you’re probably having a record season. This is arguably the first year after the pandemic that summer traveling is back to normal. In fact, now that people realize what it’s like to not go anywhere, travel has gone up significantly. So, you should have a number of summer trips on offer, both local and international. You need to market them to people in your area. There are many ways you can promote your summer trips in a localized way. Here are a few of them.
1. Put up posters
You should create posters and put them up around town. The travel poster templates on PosterMyWall have a wide variety of options to offer. Go through these, and choose the right one for you. Then, you can customize them according to your needs.
Make sure you mention a basic itinerary and the services you offer. In addition, share your contact details prominently on this poster. Accent this with a few attractive images of your summer trip destinations, and you’ll be set to go.
2. Make attractive videos
When it comes to travel, videos are very important. Share videos of the destinations you have in your itinerary. You can ask previous clients to share videos from their experiences with you and share these online.
You can also make videos with travel advice in them. For example, pick one of your summer trips, and let people know what to pack for that destination. This will help you engage with your audience. In addition, when people in your area see familiar faces going on trips with you, they’ll be more likely to sign up. So, get past clients to share testimonial videos as well.
3. Create a guidebook
You can take your trip marketing to the next level with guidebooks. Create short but detailed guidebooks for your summer trips, and share them online. Also, print a few copies out and give them to people who are interested in your trips.
These guidebooks should include all the information people need for the relevant trip, complete with packing advice, itinerary, documents needed, and more. Use PosterMyWall to create a cohesive design template. Then, use this throughout your guidebooks so that you can market them in a professional manner.
4. Partner with local businesses
Work with local businesses in a cross-promotion strategy. Place your posters and flyers on their premises, and spread the word around about them in return. You can take this partnership even further. You can work with businesses to create small travel kits to give to your clients.
This way, everyone involved will get exposure. This will also promote a community sentiment among local businesses in your area. So, go around and find business partners to take your summer trip promotion to the next level. However, make sure there is complete transparency and clarity in these partnerships.
5. Host an open house
Host an open house event for people interested in traveling this summer. Open up your office for the day and put out a few refreshments. You can even arrange some little games or a bit of entertainment. This will encourage people to come in and explore what you have to offer.
Often, people may be planning a summer trip, but can’t exactly land on the details. Capture this audience with your event, and help them with the final push. You can offer to book their trips right then and give them all the information they need in person. This face-to-face interaction will make them more likely to make that final decision.
6. Work with local influencers
Talk to local influencers and figure out a deal with them. Have them market your travel agency and its summer trips. Ideally, they should share videos and images from your summer trip destinations and talk about their pleasant experience. You need to iron out the financial details regarding this beforehand. Often, you can offer them referral codes that benefit them and their audiences.
Go for influencers people know in your area, and are considered to be authentic. Do not go simply for glamor, as your audience may not respond well. Figure out what your audience is like, and go for relatable influencers.
7. Use social media
While this is obvious, there are more steps you need to take if you focus on localized marketing. Join local area groups which talk about travel and other general topics. Also, make sure you interact on social media with your local audience. See if any of them are planning to travel, and approach them with your summer trip options.
This will help you interact on a personal level with your target audience, and lead to more sales. Make sure you are responsive and give all the information required for the best results.
In conclusion, there are many ways you can promote your summer trips as a travel agent locally. Use a combination of classic and newer methods to get the best results.
