blog | Content Marketing is Not Just Writing Blogs | Do you know why corporations are the only ones who hire content marketing strategists? It’s because they know how valuable that position is. Normally, companies hire separate teams to develop content, namely:

  • Writers
  • Editors
  • Graphic Designers
  • Web designers
  • Web developers
  • Videographers
  • Producers
  • SEO Specialists
  • And more.

What most businesses don’t know is that a content marketer is necessary to develop a streamlined and updated content strategy, while directing all the teams to create a cohesive campaign.

That is why they relate content marketing to blogging only. Content has been a term that defines blogging, article writing, and copywriting. Videos, photos, graphics, and other media is usually considered digital marketing materials. So, this is what content marketing really is.

What is content marketing?

Content marketing is collating several pieces of media in order to launch a marketing campaign that services all the needs of the audience. Whether it’s visual, intellectual, aural, emotional, etc., content marketing connects it together.

Not only that, content marketers work with the back end to create a cohesive campaign while discussing budgets, access to tools, product development, and more. Basically, content marketing helps make the product or service popular and better with community feedback as well.

What is blogging?

Blogging is pretty simple, but the reasons for its creation is different. Many feel it is necessary for search engine optimization. Others use it to bring forth information, generate leads and traffics, and convert sales. Many use it as a portfolio as well.

Regardless, blogging is important, but it’s not the only way to market business information. When a content marketer gets involved, writers will do more than blog. Teams will write web copies, press releases, and more.

How does blogging connect to content marketing?

Content marketing has to rely on blogging for two reasons. Trust and search engine optimization. Even if you are number one on the search pages, it doesn’t mean people will like what you wrote. Still, even if your content is excellent, it does not mean that anyone can see it.

That is how content marketing and blogging work together. Here is an example:

  • The writer perfects the content with the editors’ approval.
  • Web designers and developers will optimize the website according to Google’s requirements – fast, user-friendly, low bounce rate.
  • Graphic designers will create accompanying content to make the article more attractive.
  • Social media managers will promote the content through different platforms.
  • Search engine optimization experts will do what they can on the website and they will also reach out to people who can promote your content and link back to you.

It’s not as simple as it seems, right? But numbers show that companies who used content marketing have seen a 62% increase in performance and sales.

Should you blog more or less?

Let your content marketer decide. They are also in charge of scheduling and deciding when and what to post. Now that you have a clear idea of the difference between content marketing and blogging, how will you proceed with your campaign?