Intellectual Property Rights Attorney Allan B. Gepty, OIC of the Intellectual Property of the Philippines discussed the importance of branding, trademarks and patents at the Entrepreneur and Franchise Expo Step 2 Success last June 6, 2015 at the Megatrade Hall 1, Megamall.
What are Intellectual Properties?
Intellectual property (IP) refers to any creation or product of the human mind or intellect. It can be an invention, an original design, a practical application of a good idea, a mark of ownership such as trademark, literary and artistic works, among other things. The term “intellectual property rights” consists of:
a. Copyrights and Related Rights;
b. Trademarks and Service Marks;
c. Geographical Indications;
d. Industrial Designs;
f. Lay-out designs (Topographies) of Integrated Circuits; and
g. Protection of Undisclosed Information (n, TRIPS).
The essential function of a trademark is to exclusively identify the commercial source or origin of products or services, so a trademark, properly called, indicates source or serves as a badge of origin.
In the Philippines, the sate recognizes that an effective intellectual and industrial property system is vital to the development of domestic and creative activity, facilities transfer of technology, attracts foreign investments, and ensures market access for our products. It shall protect and secure the exclusive rights of scientists, inventors, artists and other gifted citizens to their intellectual property and creations, particularly when beneficial to the people, for such periods as provided in this act.
The Intellectual Property Office of the Philippines (IPOPHL) is the lead agency responsible for handling the registration and conflict resolution of intellectual property rights. It was created by virtue of Republic Act No. 8293 or the Intellectual Property Code of the Philippines, which took effect on January 1, 1998 under the presidency of Fidel V. Ramos.
Intellectual creations are key to successful business since registered intellectual properties effectively allow its owner or creator recognition and control over the commercialization of the creation, be it a song, artwork, literature, invention, design or business mark.
“The more you become popular, the more recognition of client. IP will be the future.”